Application of eCommerce Technology As an Online Sales Media

Wahyani, Widhy and Andjar Sari, Sanny (2022) Application of eCommerce Technology As an Online Sales Media. Application of eCommerce Technology As an Online Sales Media, 5 (1). pp. 1-11. ISSN 2615-2088

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Abstract

The increasingly rapid use of the internet as a result of the development of information technology infrastructure is in fact able to encourage the birth of a new paradigm in conducting business processes, namely the use of the internet and information and communication technology infrastructure. In the midst of the widespread use of e_commerce technology today, it has also penetrated the MSME business sector. The purpose of this research is to implement e_commerce technology that functions as an online sales medium, to find out the obstacles faced in implementing e_commerce technology, and to know the advantages and disadvantages of e-commerce implementation. The object of this research is MSME Aneka Makanan "ALBAR", Kebonagung, Malang, East Java, which is engaged in food and beverage. The MSMEs were initially observed that this research had not yet fully carried out digital transformation even though they had used social media to promote their products. One of the obstacles that arise is because business owners, as well as business people, do not fully understand the e_commerce platform and its functions. Businesspeople not only want to promote their products but also want to make online sales transactions. By applying e-commerce technology to MSMEs, it is hoped that they can help by providing solutions for MSME actors in selling their products during the COVID-19 pandemic so that the income from the Aneka Makanan "ALBAR" business does not drop drastically even though on the one hand it has to reduce direct contact with buyers. Keywords: e_commerce, social distancing, technology, online sales, COVID-19.

Item Type: Article
Uncontrolled Keywords: e_commerce, social distancing, technology, online sales, COVID-19.
Subjects: Engineering > Industrial Engineering
Divisions: Fakultas Teknologi Industri > Teknik Industri DIII
Depositing User: haning haning
Date Deposited: 20 Jul 2023 03:41
Last Modified: 24 Jul 2023 03:35
URI: http://eprints.itn.ac.id/id/eprint/12357

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