setiawan, gagok (2017) PENINGKATAN PENJUALAN PRODUK KAIN TENUN IKAT “PARADILA” DENGAN PENDEKATAN SWOT DI DUKUNG ANALISIS MARKETING MIX (4P) DAN QUALITY FUNCTION DEPLOYMENT (QFD). Masters thesis, itn malang.
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Abstract
Weaving bundle Company "PARADILA" company manufacture fabrics with loom machines. In conducting its business, the company faced many obstacles, including the increasingly fierce competition, increasing product volumes, as well as rapid technological developments. The purpose of this study was Specifies the quadrant position the company and determining the proposed strategy to increase sales of products Weaving bundle Cloth "PARADILLA". The method used in this research is SWOT analysis, 4P and QFD. The results showed an initial analysis with SWOT one company in a position quadrant 4 which is a situation that is not very profitable, the analysis results repair using the 4P results contributed improvement of each factor, the analysis results repair using QFD indicate which steps should come first by company and 2 SWOT analysis results after the improvement shows that companies in the quadrant position 1, which is a very favorable situation. Based on the analysis results can be concluded the company in the position of the quadrant 1 and the proposed improvements that need to be prioritized is routine to develop the design, variety and innovation with the times, following the exhibition up to the national level and develop promotions and sales with Internet media, consider for a slightly lower price segmentation in order to reach the bottom, and provide technical training to more frequent and higher quality to improve the ability of workers. Keywords: Increased Sales, SWOT, Marketing Mix / 4P, QFD
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Keywords: Increased Sales, SWOT, Marketing Mix / 4P, QFD |
| Subjects: | Engineering > Civil Engineering Engineering > Industrial Engineering |
| Divisions: | Program Pasca Sarjana > Teknik Industri S2 > Teknik Industri S2(Tesis) |
| Depositing User: | haning haning |
| Date Deposited: | 23 Jan 2019 07:45 |
| Last Modified: | 05 Mar 2019 07:00 |
| URI: | http://eprints.itn.ac.id/id/eprint/450 |
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