Sujianto, Sujianto (2011) PENGARUH BAURAN PEMASARAN ( MARKETING MIX ) TERHADAP EFEKTIFITAS VOLUME PENJUALAN SAYURAN. Jurnal Industri inovatif, 1 (2). pp. 3-12. ISSN 2087-8869
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3. pengaruh bauranpemasaran ( marketing mix) terhadap efektifitas volume penjualan sayuran.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB) |
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Abstract
Being able to choose healthy food is the most important part of our latest lifestyle such as choosing hydroponic vegetables. PT Kusuma Satria Dinasasri Wisatajaya Batu is the main producer of pest icide free vegetables and fruit (hydroponic) which has promising prospect in its venture unit. Therefore we should organize reviewing toward effect iveness of sales volume. Within market ing there is a mix (market ing mix) which is part of market ing strategy consist of product, price, promotion, and distribut ion (place) within its market ing plan. To answer those questions author would like to offer hypothesis as follows: Sales Volume Effect iveness for Hydroponic Vegetables Affected by Market ing Mix at PT. Kusuma Dinasaari Wisatajaya Batu. Study method used in this paper is Descript ive Stat ist ic Analysis and Mult iple Linear Regression Analysis. Based on the method used in this study it is known that market ing mix implemented by PT. Kusuma Satria Dinasasri Wisatajaya Batu is quite effect ive, this is showed by each value of independent variables regression coefficient that is product ion cost (X1) 0,596, price pricing (X2) 10291,265; promot ion cost (X3) 9,668 and distribut ion cost (X4) 3,358. It means that chosen variables has significant affect toward sales volume. Keywords: Marketing Mix, Marketing, Sales Volume, Hydroponic
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Marketing Mix, Marketing, Sales Volume, Hydroponic |
| Subjects: | Engineering > Electrical Engineering |
| Divisions: | Fakultas Teknologi Industri > Teknik Elektro S1 |
| Depositing User: | Ms Nunuk Yuli |
| Date Deposited: | 15 Feb 2021 02:32 |
| Last Modified: | 16 Feb 2021 02:09 |
| URI: | http://eprints.itn.ac.id/id/eprint/5340 |
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